Site Selection
It has been our experience that when an organization manages its own hotel accommodations they are paying for certain hidden costs. These include internal staff salaries and production as well as other expenses such as phones, copiers and courier services. Your staff will expend unnecessary time and resources due to a lack of experience in the marketplace and responding to problems and complaints from guests and/or hotels.

Adelfi Group will eliminate the labor-intensive, time-consuming task of locating, evaluating and contracting with hotels.

Here is what our clients can expect from Adelfi Group:

• Needs Assessment. We will discuss and review your specific needs and will then create a request

for proposal based on your unique requirements.

• Solicitation, Evaluation & Analysis. We will solicit proposals and evaluate each one carefully.

We will provide a comprehensive spreadsheet detailing rates, benefits, amenities, location, etc. and we will arrange and coordinate the site inspections of the potential properties.

• Recommendation & Negotiation. Based on your needs and the available proposals, Adelfi Group will offer a

recommendation and assist in the negation process to ensure the best possible terms & rates are achieved.

• Management. Once the contract is signed, Adelfi Group will remain as your liaison with the hotel and be

available to manage any problems and/or complaints that may arise (from the crew and the hotel) during the term of the agreement.

Ultimately, Adelfi Group manages the process and does all the leg work and because hotels compensate us directly, there is no cost to our clients for these services.

Property Performance Audits
Adelfi Group will conduct a thorough audit of all cost and expense areas in the hotel and provide a comprehensive analysis and a recommended plan to reduce costs without negatively affecting service efficiencies. We will identify the key areas of improvement so solutions can be implemented quickly and will assist the owner with setting target dates for compliance and in staff training of the new systems.

Strategic Planning
Adelfi Group understands that success in today’s business environment requires that organizations have the ability to create a vision of the future and develop a plan for how that vision will be achieved. Adelfi will assist in developing a complete strategic plan for a property that will include a business and a sales & marketing component and will collaborate in the implementation of these plans.

Trade Show Marketing
Most organizations recognize that e-mail, video-conferencing and all the recent technological advances cannot replace face-to-face sales. The single best opportunity to interact with a high concentration of clients is on the trade show floor.

Adelfi Group offers the experience of over 500 trade shows and 35 years of sales, marketing and event management. Most importantly however, we are passionate about sales and are singularly committed to optimizing our clients’ investments.

Adelfi will manage all aspects of our clients’ exhbits including the following:
• Marketing & Promotion
• Exhibit Staff Motivation & Education
• Lead Retrieval, Qualification & Management
• ROI Tracking & Measurement
• Client Event Management
• Pre & Post Show Logistics

Executive Search
Adelfi Group offers its clients executive search services for all areas and hotel disciplines. Due to our extensive hospitality experience, Adelfi clearly understands the needs of its clients; we’ve been there and we speak your language. In many instances, executive search efforts are unsuccessful because there is a lack of understanding of the organization’s expectations, culture and/or long-term plans. Adelfi works closely with the client to develop expectations and we will initiate the search only after we have agreed on desired outcomes. We will manage a consultative search that results in the identification and placement of the right professional for the right position. With an extensive network of hospitality management executives, we are informed of current market conditions and maintain a steady source of candidate referrals.

Adelfi’s ultimate objective is to help clients optimize the return on their employment investments.
Adelfi’s executive search process includes:

• Definition of objectives of the executive search and role specifications
• Candidate Assessment
• Employment Reference Verification
• Interviews
• Select executives
• Follow-up

Sponsorship
Are you maximizing the worth of your event or organization? Sponsorships can be a significant source of revenue as long as a defined strategy and plan are in place and the sponsorships make sense to the members. This will ensure high sponsor retention, maintain a consistent level of professionalism and will avoid harming the credibility of the organization or the sponsor.

Adelfi Group will work to develop, execute and fulfill a successful sponsorship plan by identifying key strategies based on current market trends and best practices.

For organizations seeking to establish and offer sponsorship programs, Adelfi Group will:

• Perform an analysis and needs assessment to determine suitable events, opportunities and pricing.
• Develop a targeted sales strategy to identify potential sponsors and establish an appropriate action plan.
• Establish a comprehensive sponsorship package which will include levels of investment, deliverables

and applicable pricing—what to sell and how to package it

• Produce supporting sponsorship marketing & sales publications and materials.
• Manage all administrative and contractual functions.
• Create a sponsorship contract template.
• Work with contracted and potential sponsors to inform & educate them on their sponsorship benefits and

assist in the maximization of their investment

• Be available to manage all deliverables and fulfill sponsor requirements and entitlements.
• Will serve as a liaison between the sponsors & potential sponsors and the organization.
• Deliver quantifiable post event evaluation reports (Return On Sponsorship).

Ultimately, a strategically effective sponsorship program will result in a new and lucrative source of revenue, increased marketing & exposure, improved sponsor relationships and enhanced branding relationships with your professional members.