Sponsorship can be a significant source of revenue as long as a defined strategy and plan are in place and the sponsorships make sense to the members. This will ensure high sponsor retention, maintain a consistent level of professionalism and will avoid harming the credibility of the organization or the sponsor.
Adelfi Group will work to develop, execute and fulfill a successful sponsorship plan by identifying key strategies based on current market trends and best practices.
For organizations seeking to establish and offer sponsorship programs, Adelfi Group will:
- Perform an analysis and needs assessment to determine suitable events, opportunities and pricing.
- Develop a targeted sales strategy to identify potential sponsors and establish an appropriate action plan.
- Establish a comprehensive sponsorship package which will include levels of investment, deliverables and applicable pricing—what to sell and how to package it
- Produce supporting sponsorship marketing & sales publications and materials.
- Manage all administrative and contractual functions.
- Create a sponsorship contract template.
- Produce supporting sponsorship marketing & sales publications and materials.
- Manage all administrative and contractual functions.
- Create a sponsorship contract template.
- Work with contracted and potential sponsors to inform & educate them on their sponsorship benefits and assist in the maximization of their investment.
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Be available to manage all deliverables and fulfill sponsor requirements and entitlements.
- Will serve as a liaison between the sponsors & potential sponsors and the organization.
- Deliver quantifiable post event evaluation reports (Return On Sponsorship).
Ultimately, a strategically effective sponsorship program will result in a new and lucrative source of revenue, increased marketing & exposure, improved sponsor relationships and enhanced branding relationships with your professional members.